The internet phenomenon is without precedent

It offers potentially enormous rewards for those prepared to advertise in 'cyberspace'

There must be few business executives who, in this new decade, have not heard any hype about "the Internet" or "the World Wide Web", or perhaps noticed the rapid infiltration of the intriguing
http: // www.yourbusiness.com
web addresses and shaken their head when asked for their e-mail address, but, amazingly, many have still not grasped the potential of the Internet.

The Internet is with us whether we like it or not. Traffic on the Internet doubles every 100 days. Just as the railways and then telephones facilitated commerce and communication, the Internet has accelerated this process. This has led to an even sharper acceleration in the fortunes of companies which have turned the potential of internet commerce into a reality (microsoft and intel...)

The Internet Revolution is still considered to be in its infancy. By 2002, it is estimated that transactions worth over $300 billion* will be undertaken between businesses alone. This potential has placed e-commerce on every board room agenda.

In the US and Canada, who lead the way, 7.4 million people had bought a product on the internet by mid-1997. By the end of 1997 the figure had reached 10 million.

Products being sold include holidays, computers, books and music, holidays villas, property, clothes, shoes, cameras, luxury cars, gifts, cards, flowers, fine wines - the potential is unlimitless.

Plus, the internet can go further than traditional media. Last winter some ski resorts fixed up permanent cameras attached to the Internet. Skiers could visit the site and see the skiing conditions with their own eyes any time day or night. The possibilities are endless.

It took 38 years before 50 million people used a radio; for television, it took 13 years to reach 50 million.

For the Internet it has taken less than 4*

In June 1997, 7.4 million people had made a purchase via the web. By the end of the same year, the figure was over 10 million - up 35% in just 6 months*

Consider a retail business with $150 million in annual sales and consider the number of shops, outlets and storage facilities that would take. . . . .

- Amazon.com have reached $150 million in just 3 years, using only a website and a warehouse*

If you can begin to see the enormous potential of the World Wide Web, and believe in world-wide communications, and, that many products sold in the high street today could be sold more conveniently through your television screen, (the Internet will be available through most people's television sets within a very short space of time!), perhaps you should consider the Internet as another advertising medium for your business.

A presence on the World Wide Web can increase your company profile, make you available 24 hours a day and display information about your company and the services it offers.

*source: US Commerce Dept 1998