Why advertise your business on the Internet?

The internet phenomenon is without precedent

It offers potentially enormous rewards for those advertising in 'cyberspace'

There must be few business executives who, in this new decade, have not heard any hype about "the Internet" or "the World Wide Web", or perhaps noticed the rapid infiltration of the intriguing
http: // www.yourbusiness.com
web addresses and shaken their head when asked for their e-mail address, but, amazingly, even today many have still not grasped the potential of the Internet.

The Internet is with us whether we like it or not. Traffic on the Internet doubles every 100 days. Just as the railways and then telephones facilitated commerce and communication, the Internet has accelerated this process. This has led to an even sharper acceleration in the fortunes of companies which have turned the potential of internet commerce into a reality (microsoft and intel...)

The Internet Revolution is still considered to be in its infancy. By 2002, it is estimated that transactions worth over $300 billion (source US Commerce Department) will be undertaken between businesses alone. This potential has placed e-commerce on every board room agenda.

The Internet (especially the World Wide Web) has grown at an exponential rate over the past few years. It has gone from a tool used primarily by engineers and scientists, to a service-oriented network that can be accessed by anyone with a computer and a modem. The Internet has become not only a vast information resource, but a powerful marketing tool for businesses looking for exposure to a large audience at an economical cost.

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World Wide Web marketing offers the following advantages:

Advertising Costs
It is far less expensive to provide information on the World Wide Web than to print and distribute (and redistribute) information by mail.

Multimedia Presentation
Web advertising allows you to incorporate rich text, full-colour graphics, audio, and even video, all in one place. Consumers can read about your company, view your products, send you e-mail inquiries, and place on-line orders without even having to leave the comfort of their home or office.

Direct Marketing
The World Wide Web is a direct market environment. Consumers accessing the Internet use search engines to look for companies supplying specific products or services. By placing your "business card" on the Web, you are making it easy for interested customers to find you.

Up-to-date Information
The dynamic nature of the World Wide Web allows you to provide up-to-date information in a timely fashion. (Are you running a special promotion this week? Has your price list changed? Have you added a new product or service recently?) In minutes, your web site can be updated to reflect this new information. The changes will be visible to everyone immediately.

Corporate Appearance
On the Internet, your web site is your corporate headquarters. An impressive, well-designed site can allow you to "level the playing field" with larger competing companies. Beware the D.I.Y. look! Although there is a wide range of DIY products available, many will leave your business web site looking like a personal home page and may give your Internet presence an unprofessional look.

Worldwide Exposure
It is estimated that the World Wide Web is accessed by over 304.36 million people worldwide. Information is available 24 hours a day, seven day a week. (Source: www.nua.ie/surveys 08/00)

There's nothing worse in life than getting left out or left behind.

And, there's nothing worse in business than getting left behind by your competitors.

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